Saturday, January 11, 2020
Research: Sampling and Chili Sauce
1. 0Introduction The paper seeks to propose a research on the management of Tesco Stores Malaysia would like to introduce own branded chili sauce to Malaysia consumer. This paper will be organized under the following broad headings: * Problem identification * Literature review * Research philosophy and approach and research design * Data collection 2. 0General statement of the Problem. There are many type of products in the market. For example, in Malaysia there are more than ten type of chili sauce are selling in the market.Tesco would like to introduce its own branded chili sauce to the Malaysian consumer. The main factor of successful to introduce the chili sauce is the acceptance of the consumer. Brands vary in the amount of value and power they have in the marketplace. For example, Life brand chili sauce is a well known in the existing market, when a consumer knows that a brand exists in the market, the brand is said to have high brand awareness. If consumersââ¬â¢ awareness t owards the brands is high, its brands equity is also high.Besides that, the quality of the chili sauce also important, consumer will compare the ingredient, texture and etc with the other brands of chili sauce. A brand is valued high when consumers stay loyal to that particular brand. Consumers donââ¬â¢t switch to other brands and they willing to wait even if the store runs out stock. Example of products and brand that have high brand loyalty are Kimball, Maggie and Life. A brand is perceived to have high value if the brand is of goods quality. 3. 0Formulated research questionThe aim of this research is to survey the successfulness of the management of Tesco Stores Malaysia to introduce its own brand to the consumer. The research questions are: 1) To investigate quality, packaging, availability, range, promo and how the perceptions differ across demographic profile, that is level of income and age group. 2) Pricing 3) To determine the perception of customer towards to know the pr oduct quality. For example, the chili sauce texture, taste and so on. 4. 0Literature ReviewNo. | Author / title| Objective| Variable| Methodology| Finding| 1. | Marketing Communications Plan for : a new sauce brand under magi by nestleAuthor : IIoka Benneth Kueh Yi Kia Teng King Wee| To increase the market share and sales volume of Maggi brands in Malaysia up to 10 percent by the 12th month of compaign. To increase brand awareness of Maggie brand in Malaysia up to 20 percent by the end of the 12th Month. To generate up to 10 percent of total sale of Maggie brand in Malaysia. Selecting a new brand, unique selling point, positioning, new label design and packaging graphic, advertising and other promotional strategic. | Survey research will be used on the commencement, middle and conclusion stages of the campaign. A media evaluation service will be engaged to ascertain whether the media accomplished (qualitative and quantitative)Website participation be evaluated. | The strengths and w eaknesses of internal and external factor of Maggi.For example, Management, marketing, research and development,Competitive, technology and so on. | 2. | H. J. Heinz Inc: Industry AnalysisAuthor : Kasey FeigenbaumJustin WhiteElliott Matticks| Heinz is seeking to expand its offerings by focusing on emerging markets in countries such as brazil, Philippines, Turkey, and Vietnam where there is large potential growth. | Heinz is striving to develop globally while positively impacting the world. The company is promoting sustainability and supplying more than 30 countries with natural hybrid tomato seeds. Products sold through heinzââ¬â¢s own sales organizations through independent brokers, and agents distributors of chains, wholesalers, cooperative and independent grocery accounts, convenient stores, bakeries and so on. ââ¬Å"Heinz Ketchup Road tripâ⬠and the campaign was pitched on social media site including twitter and facebook. | Heinz manufactures and markets products meet t he standards of individual countries, and the needs and wants of consumers in these countries.Heinz focuses on marketing their products with an emphasis on health, wellness and sustainability. | 3. | Cooking with ease: new Kikkoman Asian sauce line make home preparation of ethnic cuisine more convenient, providing consumers with an easy means of cooking Asian cuisine is a smart move and the new Kikkoman Restaurant series Asian Sauces supply this mean for todayââ¬â¢s busy consumer. | One of the goals during the development of Kikkoman Asian sauces was maintaining an authentic or traditional flavor in each of the four varieties. During product development, several prototypes underwent numerous iterations and internal tests to ensure the ideal flavor profile was created in each version. | ââ¬Å"The reason behind our decision to launch this brand new product line, the Kikkoman Restaurant Series Asian Sauces, results from extensive market research with consumers revealing the trend t hat Asian cuisines are becoming very popular,â⬠says Shig Nemoto, vice president of sales and marketing at Kikkoman. ââ¬Å"Kikkoman is known as the expert in the manufacture of soy sauces and teriyaki sauces, and our corporate strategy was to grow and extend within the same arena through the popular Asian flavors captured in these sauces,â⬠says Nemoto. ââ¬Å"Our brand is perceived as the highest quality product, and we expect consumers will associate these new entities, this new product line, with the same standard for high quality. ââ¬Å"| 4. | Campbell reaches into pouch to heat up soup salesAuthor : Martinne Geller| Introducing new line called ââ¬Å"Campbellââ¬â¢s Goâ⬠.Campbell plans to extent that line to other simple meals that are meant to appeal to younger shoppers with graphic that are edgier than Campbellââ¬â¢s traditional products. | The company plans to launch over 50 new items in fiscal 2013| Campbell spending on advertising to spur sales, rathe r than price-driven promotions. | Campbellââ¬â¢s are changing plan will not go back to heavy discounting and they confidence that between the levers of price, promotion, brand building and news to the base with innovation, they will be able to fully competitive in this business. 5. 0Research philosophy and approach & research design. In research, understanding of the appropriate research philosophy and approach is important before beginning a research. Quantitative analysis can be done for a number of reasons such as measurement, performance evaluation of a financial instrument. It can also be used to predict real world events such as changes in a share price. A business or financial analysis technique that seeks to understand behavior by using complex mathematical and statistical modeling, measurement and research.By assigning a numerical value to variable, quantitative analysts try to replicate reality mathematically. The survey can be collect from population There are issued a ssociated with population decline and changes in population composition in the developed world (low fertility, population ageing, increasing international migration and ethnic minority population) and those associated with population growth and environment in the developing world (rapid decline of fertility, disease and mortality control and urbanization).Population studies, as an integrated social science, seeks to examine processes and patterns of population change their local and global impact. For example, from the population we can collect the data of gender, age range, gender and so on to analysis the data how many of people like Tesco own brand chili sauce, how many donââ¬â¢t like. Besides that, the research also can collect data through questionnaire. A questionnaire is a research instrument consisting of a series of question and other prompt for the purpose of gathering information from respondents.Questionnaire have advantages over some other type of survey in that they are cheap, do not require as much effort from the questioner as verbal or telephone surveys, and often have standardized answer that make it simple to compile data. For example, questionnaire may include the question of the consumer satisfaction to the Chili sauce like the texture, taste, ingredient, price, packaging and so on. Other than that, sampling techniques provide a range of method that enable the researcher to reduce the amount of data needed, by considering only data from a subgroup rather than from all possible cases or element.In order to ensure that the data collected is representative, a few term related to the concept of sampling must be understood like population, element, censes, population frame or study population, sample, sampling unit or subject and sampling frame. The reason for using a sample are many; in research investigation involving several hundreds and even thousands of elements it would be impractical to collect data, test or examine every element. Con sider the cost of using a census, the time and the human resources needed; they are prohibitive.The quality of the information obtained from a sampling study is likely to be more reliable than from a census; this is mostly because fatigue is reduced and fewer errors will result in collecting the data, especially if a large number involved. In some situations, sampling is required. In testing the chili sauce of Tesco product, it would be impossible to test the entire population because the amount is large. A variety of sampling designs are available and the choice depends on the requirements of the research, the objectives of the study and the resources available.The sampling technique available is divided into two type. Probability sampling, the chance of probability of each case being selected from a population is known and is usually the same. It is based on the concept of random selection, which is a controlled procedure that assures each population element, or case is given a kn own ââ¬âzero chance of selection. By using a probability samples, it is possible to answer research questions and to achieve objectives of estimating characteristics of the population from the sample. Thus, probability sampling is often used in surveys and in experimental research.In non-probability sampling, the probability of each case being selected from the total population is not known, and it is impossible to answer research questions or to address objectives that require statistical inferences about the characteristics of the population. Although generalizations could still be made from non-probability samples about the population, it cannot be done on statistical grounds. For this reason, non-probability sampling is often used in a case study research. 6. 0Data collection Data collection can be collect by using simple random sampling.In this sampling technique, each population element has an equal chance of being selected into the sample. The samples are drawn using rand om number tables or generators. This technique is best used if an accurate, complete and easily accessible sampling frame is available. By using random numbers, the selection of sample is done without bias, thus making the sample representative of the whole population. The Tesco management can randomly choose the consumer from the Tesco card member randomly to send the questionnaire by e-mail, posted mail or Short Message Service (SMS).From the database of the Tesco store can send by the area Tesco. For example, Penang Tesco will send questionnaire to the consumer who join the member at Penang Tesco, that mean the consumer maybe stay near Penang, same to Bukit Mertajam Tesco and other too. In this sampling technique the questionnaire, the major disadvantages of this sampling form is that is requires a listing of the population elements. This will take longer time to implement if the population covers a large random geographical area of selection, then a selected case is likely to be dispersed throughout the area, and will be costly due to the postage charges.The Tesco management can prepare reply envelope to the consumer that who donââ¬â¢t have e mail address and have to by normal postages, this is easier the consumer return the questionnaire. 7. 0Conclusion. A good sample should be accurate; there is little or no bias or systematic variance. Research is to collect accurate data and to analysis then only the management of Tesco Stores Malaysia know whether it would be feasible to introduce its own branded chili sauce to the Malaysia consumers after evaluated the entire questionnaire that received back from the consumer.Reference http://www. iservices. ilokabenneth. com/images/Maggi_Nestle. pdf http://www. culturaldiplomacy. org/culturaldiplomacynews/content/articles/participantpapers/2011/april/biec-roa-nua/h. j. _heinz_inc-_industry_analysis-_kasey_feigenbaum. pdf http://goliath. ecnext. com/coms2/gi_0199-5295700/Cooking-with-ease-new-Kikkoman. html http:/ /www. reuters. com/article/2012/02/22/us-campbellsoup-idUSTRE81L22V20120222 OPEN UNIVERSITY MALAYSIA (OUM), AUGUST 2011 BBRC4103
Friday, January 3, 2020
French Media and Communication Vocabulary
Media is all around us and frequently comes up in both casual and professional conversation. Learning French vocabulary for communication and media will help you share ideas in French and understand other French speakers. News les actualità ©s: newslactualità ©: current affairsles mà ©dias: the media TV and Radio le cà ¢ble: cable TVla chaà ®ne: channella chaà ®ne publique: public service stationun(e) envoyà ©(e) spà ©cial(e): special reporterune à ©mission: programle journal: news bulletinle lecteur de DVD: DVD playerle magnà ©tophone: tape recorderle magnà ©toscope: VCRla publicità ©: advertisementla radio: radiole reporter: reporterla retransmission: broadcastla tà ©là ©: TVla tà ©là ©vision: television Print Media le journal: newspaperle/la journaliste: reporterle kiosque: newsstandle magazine: magazinela petite annonce: classified adla revue: scholarly or informational publication, journal Computer le courriel, email, mà ©l:à emaille fournisseur daccà ¨s à Internet: ISP (internet service provider)lInternet: internetle Minitel: public access information system created by France Tà ©là ©comle navigateur: (internet) browserun ordinateur: computer Letter Writing une adresse: addressla boà ®te aux lettres: mailboxla carte postale: postcardle courrier: (snail) maille destinataire: recipient, To:une enveloppe: envelopelexpà ©diteur: sender, From:la lettre: letterle paquet, le colis: packagela poste: post officele timbre: stamp On the Phone While there are specialized vocabulary words related to using the phone, there are also a number of useful phrases that are commonly used when talking on the phone. la cabine tà ©là ©phonique: telephone boothle fax: fax (machine)la messagerie vocale: voice maille mobile: cell phonela pià ¨ce (de monnaie): coinle rà ©pondeur: answering machinela tà ©là ©carte: phonecardle tà ©là ©phone: telephone Communication Verbs appeler: to calldire: to sayà ©couter la radio: to listen to the radioà ©crire: to writeenvoyer (par la poste): to mail, sendenvoyer par email: to emailenvoyer par fax, faxer: to faxlire: to readtà ©là ©phoner à : to call
Thursday, December 26, 2019
Major Depressive Disorder ( Mdd ) - 1363 Words
Major Depressive Disorder (MDD) is a very common mental illness; it can affect anyone. Many people feel down, sad, or ââ¬Å"blueâ⬠occasionally, but most the time is short-lived and passes quickly. Depression is more than grief after a loss or just feeling down and/or sad. Major Depressive Disorder consists of at least a two-week episode in which a personââ¬â¢s mood is lowered and can be accompanied with low self-esteem, diminished interest in most activities the individual once enjoyed, low energy, sleep too much or not enough, feeling hopeless and/or empty. An individual may also experience feelings of worthlessness or guilt, unable to concentrate or indecisiveness, and recurrent thoughts of death, recurrent suicidal ideation, or an actualâ⬠¦show more contentâ⬠¦Cognitive-behavioral perspective can be used alone or with medication to treat depression. At the origin of Cognitive Behavioral Therapy, it is assumed that an individualââ¬â¢s mood is directly related to their patterns of thought. Negative, irrational thinking and thought process affect an individualââ¬â¢s mood, sense of self, behavior, and an individualââ¬â¢s physical state. The main goal of cognitive behavioral therapy is to help an individual recognize negative thought patterns, evaluate their quality of being valid, and interchange them with healthier ways of thinking. Cognitive Behavioral Therapy is more of a short-term approach to depression than psychoanalysis and psychodynamic therapies. CBT may only require 10 to 20 sessions, while other therapies may require several years. With CBT, an individual may be asked to keep a journal by their therapist. The therapist then can help break down reactions and thought processes to life events and reactions that have been recorded in the journal. Several categories of self-defeating thought patters are as follows: â⬠¢ All-or-nothing thinking: viewing the world in absolute black-and-white terms â⬠¢ Disqualifying the positive: rejecting positive experiences by insisting they ââ¬Å"donââ¬â¢t countâ⬠for some reason â⬠¢ Automatic negative reactions: having habitual, scolding thoughts â⬠¢ Magnifying or minimizing the importance of an event: making a bigger deal about a specific event or moment â⬠¢Show MoreRelatedMajor Depressive Disorder ( Mdd )1428 Words à |à 6 PagesMajor Depressive Disorder is defined as a ââ¬Å"moderate-to-severe mood disorder in which a person experiences only major depressive episodes but no hypomanic, manic, or mixed episodesâ⬠(Butcher, Hooley, Mineka, 2014, p. 618). Major Depressive Disorder (MDD) is also referred to Major Depression. MDD is also ââ¬Å"characterized by a combination of symptoms that interfere with a personââ¬â¢s ability to work, sleep, study, eat, and enjoy once-pleasurable activities. Major depression is disabling and prevents aRead MoreMajor Depressive Disorder ( Mdd ) Essay2007 Words à |à 9 PagesMajor Depressive Disorder (MDD), commonly called depression, is almost twice as prevalent in women than it is in men (Cyranowski, Frank, Young, Shear, 2000). Previously it was thought that this statistic was so because women were more likely to seek help than men were for this disease. However, this has been widel y discounted by the gender difference seen across the world (Cyranowski, Frank, Young, Shear, 2000). With the rising cases of MDD, and the higher likelihood of being diagnosed at youngerRead MoreMajor Depressive Disorder ( Mdd )2779 Words à |à 12 Pages Introduction This paper examines Major Depressive Disorder (MDD). As MDD is one of the most commonly diagnosed psychiatric disorders in the world, it represents one of the most important topics for research and clinical treatment strategies. The severity and duration of MDD is what distinguishes it from other forms of depressive mood disorders. It represents the most serious manifestation of the depressive mood disorders. The paper will provide a detailed description of the disease, its etiologyRead MoreMajor Depressive Disorder ( Mdd )1857 Words à |à 8 PagesINTRODUCTION Major depressive disorder (MDD) is one of the most common mental illnesses around the world. It is estimated that over 120 million people suffer from depression and it can be recognised in people as having episodes of low mood and a loss of interest in activities. MDD is a very disabling mental illness and highly costly in society. It is also referred to as clinical depression and it affects how you feel, think and behave. 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Fava and Kendler proposed that there are four major risk factors associated with MDD, these include; ââ¬Ëgender, stressful life events, adverse childhood experiences and certain personality traitsââ¬â¢ (Fava Kendler, 2000). For an individual to have experienced a major depressive episode specific symptoms mustRead MoreEffects Of 1.major Depressive Disorder ( Mdd )1618 Words à |à 7 Pages Case 2 LB (MDD) 1.Major depressive disorder is linked to many causes such as biologic, cognitive, and behavioral, but the most influential of all on the development of MDD seem to be social and interpersonal factors, and genetics. This can be supported through LBââ¬â¢s experiences with MDD. LB is a thirteen year old girl, who has been faced with many interpersonal, familial stressors that possibly triggered or worsened her depression. Her parents got a divorce when she was a youngRead MoreIntroduction. Major Depressive Disorder (Mdd) Is A Very1423 Words à |à 6 PagesIntroduction Major Depressive Disorder (MDD) is a very common diagnosis in the mental health field. It is important that clinicians understand MDD thoroughly as it is such a common diagnosis. Many clinicians will be faced with working with clients with a diagnosis of MDD at some point in their careers so it is important to review the criterion and study the diagnosis. Major Depression Disorder requires a distinct change in mood usually a transition into feelings of sadness and hopelessness. ThisRead MoreA Short Note On The Major Depressive Disorder ( Mdd )1513 Words à |à 7 PagesI. FDA Approved Indications o Major Depressive Disorder (MDD) Off-Label Uses o Treatment of comorbid insomnia in patients with MDD or other mood disorders o Reduction of hot flash frequency and/or severity in women with natural menopause and those with a history of breast cancer (2) II. Pharmacology/Pharmacokinetics a. Therapeutic category: Tetracyclic antidepressant agent b. Mechanism of action i. The exact mechanism of antidepressant action of mirtazapine is not entirely understood, but theRead MoreCaring For a Patient with Major Depressive Disorder (MDD) Essay3408 Words à |à 14 PagesIntroduction Major Depressive Disorder (MDD) is characterized by the presence of one or more major depressive episodes (MDE) without a history of manic, mixed, or hypomanic episodes. Episodes of substance induced mood disorder and mood disorder due to a general medical condition do not count toward a diagnosis of MDD nor do episodes that may be better accounted for by schizoaffective disorder, delusional disorder, or psychotic disorder not otherwise specified. A MDE is defined by a period of at
Wednesday, December 18, 2019
Adolescent Body Image. Historically, Adolescent Liked Their
Adolescent Body Image Historically, adolescent liked their bodies and appreciated the many things it could do. However, on the way to adulthood, doubts and insecurities may have crept in. Instead of admiring the many capabilities their body could do, they began to castigate its looks. In an atmosphere where many adolescents are exposed to different thin-ideal online ads, magazines, and in general social media, one can understand the struggle that many adolescents undergo. After conducting much research the issue that will be addressed in this research paper is the impact of media on body image and weight during adolescent years. Purpose: In the article ââ¬Å"Net Girls: The Internet, Facebook, and Body Image Concern in Adolescent Girlsâ⬠â⬠¦show more contentâ⬠¦Body scrutiny was tested by The Objectified Body Consciousness Scale-Youth. Lastly, ambition for thinness was tested by the Eating Disorder Inventory (Tiggerman Slater, 2013). Results/ Conclusion: The results of this study were concise and clear. This study showed a positive correlation between internet exposure and body image concerns among adolescent girls. A staggering 95.9% of adolescents had access to the internet in their home and 43.4% had internet connections in their rooms. The average time spent on the internet was 2 hours per day. The majority of the activities done on the internet was related to thin beauty ideals. Moreover, Facebook, which is a well know social networking site, produced negative body image concerns among adolescents. An overwhelming majority of 75.1% of adolescent girls spent an hour and a half on Facebook. On the other hand, MySpace only had 46.3% with an average time spent of 34.4 minutes a day. Table 1 attested that total time spent on Facebook and MySpace correlated with body image concerns. Furthermore, Table 2 indicates that body image concerns for the Facebook user were much greater in comparison to the non-users. Overall results showed that more time spent on the Internet and specific social networking sites such as, FacebookShow MoreRelatedBody Piercings And Its Impact On Society1665 Words à |à 7 PagesCaesar. As body piercings become increasingly popular in modern culture, it has brought many researchers to the realization that this trend is a tragic insight into an individualââ¬â¢s psyche as well as their physical being and opportunities in the workplace even though itââ¬â¢s seen as a way to express oneââ¬â¢s self. Socially and economically, body piercings, among other forms of body modifications, have not only benefited individuals but may also be quickly destroying them. Historically, body piercings haveRead More Social Networks and Social Networking Sites Essay3605 Words à |à 15 Pagestechnological era, the millennials. Adolescents and young adults have been bombarded during their critical years of development with the readily available online social networking sites, along with the undeniable slogans plastered on almost every advertisement, such as ââ¬Å"Like us on Facebookâ⬠or ââ¬Å"Follow us on Twitter.â⬠The younger generations have been faced with many different issues than previous generations. A few decades ago, one would have never thought that adolescents and young adults would be concerningRead MoreIdentities : Cultural Stereotypes Of African American Women Essay1724 Words à |à 7 Pageshypersexualized images in culture and media. This social milieu shapes the self-identities and societyââ¬â¢s perception of African American women, leading this group to devalue themselves and others to devalue them, resulting in some of the highest rates of teen pregnancy, HIV infection and an abhorrent lack of alarm at the rape of black women. Gender and racial oppression and its imagery is not a new paradigm, invented to symbolize hip hop culture. Instead, racism developed historically as a way to maintainRead MoreCase Conceptualization of Patient2586 Words à |à 10 Pagescontinues (2 more episodes) ïÆ' others start to notice her confusion Family history. Mother. no mention of mother Father. - He was reportedly abusive to the patient and her siblings during their childhood - Father had alcohol problem - Patient never liked father (ââ¬Å"he is nutsâ⬠) - feeling that she was sexually abused - dragged by hair - was picked up and thrown - father often went into a rage, screaming, beating ââ¬Å"hell out of brotherâ⬠- Didnââ¬â¢t beat the girls Mental status. - patient was oriented to placeRead MorePopular Culture and Violent Behavior Essay11795 Words à |à 48 Pagesmeans by which the masses can direct dominant controlling forces. The main way I will do this is through my research into violent behaviour and the impact that popular culture can have on individuals and groups in society - mainly adolescents and young children - by looking at susceptibility, attraction, reactions and influences. Figures from the internet highlight the capability television can have to influence an individual: There are 7.5 violent acts per minuteRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words à |à 316 PagesNarrative, 16 II Problems of Film Semiotics Chapter 3. Chapter 4. Chapter 5. The Cinema: Language or Language System? 31 Some Points in the Semiotics of the Cinema, 92 Problems of Denotation in the Fiction Film, 108 III Syntagmatic Analysis of the Image Track Chapter 6. Outline of the Autonomous Segments in Jacques Rozier s film Adieu Philippine, 149 Chapter 7. Syntagmatic Study of Jacques Rozier s Film Adieu Philippine, 177 vii viii CONTENTS IV The Modern Cinema: Some Theoretical ProblemsRead MoreFrom Salvation to Self-Realization18515 Words à |à 75 Pagesantebellum era, when health reformers sprouted like mushrooms, linking medical with moral standards of value. But during the late nineteenth century, medical prestige became far more firmly established. While urban ministers authority waned, doctors of body and mind became professionalized into therapeutic elites. This meant a growth in influence not only for traditional M.D.s but also for neurologists, psychologists, social scientists with panaceas for a sick society, and even for mind curists on theRead MoreHistory of Social Work18530 Words à |à 75 Pagesto the National Conference on Social Welfare, Abraham Flexner declares that social work has not yet qualified as a profession, especially because its members do not have a great deal of individual responsibility and because it still lacks a written body of knowledge and educationally communicable techniques. 191 7 Mary Richmond publishes Social Diagnosis. Social workers use her book as a primary text and as an answer to Flexner. ï⠷ The first organization for social workers is established. The nationalRead MoreOrganisational Theory230255 Words à |à 922 Pagesone of the most up-to-date and comprehensive texts in the field of organization studies. It takes the reader through different perspectives and various topics on management and organizing, discussing these in some depth and detail. It offers a historically grounded, critical-reflexive approach to studying organizations that will prove to be extremely helpful guidance to students. Dr Sierk Ybema, Vrije Universiteit Amsterdam, The Netherlands . Organization Theory Challenges and Perspectives Read MoreCrossing the Chasm76808 Words à |à 308 Pagesbrand awareness became synonymous with marketing. In the 1980s intense competition, even within small niches, created a new environment. With everyone competing for the customerââ¬â¢s attention, the customer became king and demanded more substance than image. Advertising, as a medium of communication, could not sustain the kind of relationship that was needed for ongoing success. Two reasons in particular stood out. First, as Vance Packard, in The Hidden Persuaders, and others educated the American
Tuesday, December 10, 2019
The Search For Self Identity free essay sample
During adolescence and sometimes even to late adulthood, people are searching for their identity, a relatively clear and stable sense of who one is and what one stands for (Weiten Lloyd, 2006). Identity formation is the central task of adolescence, according to Erik Eriksonsââ¬â¢s theory of psychosocial development (Bernstein, 2008). Erikson believed that identity emerges from an identity crisis, which is the phase when one attempts to develop a self-image as a unique person by using knowledge from childhood. Based off of Eriksonââ¬â¢s work, James Marcia formed the four identity statuses of identity development: identity diffusion, identity foreclosure, identity moratorium, and identity achievement (Oswalt). In J. D. Salingerââ¬â¢s The Catcher in the Rye, the protagonist Holden Caulfield struggles as he attempts to find his identity. Holden bests reflects Marciaââ¬â¢s theory of identity development. Marciaââ¬â¢s theory states that there are four different statuses of identity development but people do not necessarily go through all four in any specific order or achieve all four statuses; each status represents the stage of the adolescentââ¬â¢s progress in regards of his/her identity development. We will write a custom essay sample on The Search For Self Identity or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Identity diffusion is when there is an absence of struggle for identity. The youth shows no interest/concern in exploring or committing to a specific identity. He/she have not shown any regards of his/her identity and have yet to establish any life goals. Adolescents in the foreclosure status do not question the values and beliefs they have been taught and obtain their identity by accepting the beliefs and values taught by their family, community, and culture. In other words, they accept the identity assigned to them. In this status, adolescents show high degree of commitment but a low degree of exploration. In the moratorium status, youths display a high degree of exploration but a low degree of commitment. They are questioning and experimenting with different values, beliefs, and goals. However, they have not made any commitments about to any beliefs and values or chosen any principles to live by. The last identity status is identity achievement where there are both a high degree of exploration and commitment. This status is achieved by active exploration and a strong commitment to a specific set of values, beliefs, and life goals. At this status, the youth has decided what values and goals are important to him/her, is able to prioritize what is important to him/her, and have already thought through all the possibilities of who he/she want to be. Holden Caulfield holds the status of identity diffusion, where he has no interest in exploring who he is or committing to anything. His very name, Hold-On-Caul-field is play on word. Caul is a membrane that covers the head of a fetus during birth, so his name symbolizes Holdenââ¬â¢s refusal to grow up; he is desperately holding onto ââ¬Å"innocenceâ⬠and childhood. Holden shows his lack of ability to commit from his records of constant expulsion from various prestigious boarding schools. He is extremely harsh and judgmental on other people, calling them ââ¬Å"phonyâ⬠or fake however, this is just Holden own insecurities about himself. He doesnââ¬â¢t know who he is or what he wants which causes him to be extremely distraught and judgmental about others. Even his younger sister, Phoebe accuses him ââ¬Å"You donââ¬â¢t like anything thatââ¬â¢s happeningâ⬠(Salinger, p169). Phoebe understands that growing up is a necessary process and despite being six years younger than Holden, she is angry with his refusal to grow up. When Holden visits Mr. Antolini, one of Holdenââ¬â¢s former teachers, the teacher tells him ââ¬Å" once you have a fair idea where you want to go, your first move will be to apply yourself in schoolâ⬠(p189). Mr. Antolini, too recognizes Holdenââ¬â¢s inability to commit himself which leads to Holdenââ¬â¢s unsuccessfulness. Erikson believed that people followed a specific path while developing their identity: trust vs. mistrust (infancy), autonomy vs. shame (early childhood), initiatives vs. guilt (mid childhood), competence vs. inferiority (elementary school), identity vs. role confusion (adolescence), intimacy vs.à isolation (young adulthood), generativity vs. stagnation (mid adulthood), integrity vs. despair (late adulthood). However, Eriksonââ¬â¢s theory of development does not take into account of any trauma or unusual circumstances that may occur hence why Holden does not follow Eriksonââ¬â¢s theory. During Holdenââ¬â¢s late childhood, his younger brother passed away, leaving a deep scar on Holden. Unable to cope with the lost of his brother, Holden is stuck in the identity diffusion status and will be unable to achieve any other status until he is able to let go of his brother.
Monday, December 2, 2019
Tragic Hero Antigone Essay Example For Students
Tragic Hero Antigone Essay Tragic Hero What qualities generate a hero? Must heroes possess superhuman abilities? In the Greek era, heroism was much more practical. According to Aristotle, a tragic hero must be royal. He/she must be a good, moral person. Yet, every tragic hero must exhibit flaws. His/her flaws must lead to downfall. A hero must be punished or experience suffering. He/she must invoke catharsis into the audience. A tragic hero must recognize his/her wrongs and accept all consequences. Beyond all doubt, Antigone is a tragic hero. Obviously, Antigone is royal. She is Eteocles, Polyneices and Ismenes sister. We will write a custom essay on Tragic Hero Antigone specifically for you for only $16.38 $13.9/page Order now Plus, she is Creons niece. However, a tragic hero must be a good, moral person. Antigone has family pride. She is loyal and honorable. Antigones conscience would not allow her to leave her beloved brother to be scavenged by animals. But I will bury him; and if I must die, I say that this crime is holy: I shall lie down with him in death and shall be as dear to him as he to me. (Prologue, Line 55). Antigones pride and loyalty for her family uphold her morals and good nature. Being human, Antigone exhibited flaws. Antigone demonstrated impressive loyalty and bravery to bury her brother. Yet, becoming a martyr for the cause was extreme. Deciding to transgress the Kings law was a significant faux pas. When Antigone decided to bury her brother, not even the Gods ominous whirlwind could defer her. Overpowering pride and loyalty led to Antigones ruin. Importantly, Antigone received punishment. Creon sentenced Antigone to death by natures hand. Antigone was imprisoned in a stony tomb where starvation would execute her. After suffering without provisions, Antigone performed euthanasia on herself by committing suicide. Therefore, Antigone was a good person with flaws. Antigones imperfections ended her. Despondently, Antigone invoked catharsis into the audience. The audience felt the combined feelings of pity and fear for Antigone. They felt sympathy and pity for her when she could not bury her brother. They felt fear for her because her death sentence was undeserved. For both of these feelings, the audience could relate to Antigone and could imagine how she was feeling; and it was not something they would like to experience. The audience felt that Antigones actions were justified and reasonable, because they might commit similar actions. Antigones death was unmerited. Substantially, Antigone recognized her wrongs. You will remember what things I suffer, and at what mens hands, because I would not transgress the laws of heaven. (Scene 4, Line 79). In this quote, Antigone explained that the reason for her death will always be remembered. She insinuates that burying her brother was not surpassing the laws of the Gods. She may have violated a law set forth by an unrighteous King, but her actions were not erroneous in the Gods eyes. Antigone feels that if death is the cost of a holy action, than she will pay with her life. Rather that recoil in the face of death, Antigone embraced it and ended her own life. On the other hand, Creon failed to exhibit heroic characteristics. True, Creon is the King and he is royal. However, Creon is entirely evil. Creon is a tyrannical and irreconcilable ruler. He requires absolute power, and when opposed, he lashes out on his people. Creon commits malice on Haimon, his own son, by threatening to kill Antigone before his eyes. Creon displayed errors, but they killed others rather than himself. Moreover, Creon was not punished for his actions. No person could stand against him, let alone punish him. Creon is never absolved of his sins, and he never faces them. Furthermore, the audience did not feel catharsis when watching Creon. People were not afraid for Creon, they were afraid of him! Therefore, Creon is not a tragic hero. .u634134b1bc8046368f0b5222debde51b , .u634134b1bc8046368f0b5222debde51b .postImageUrl , .u634134b1bc8046368f0b5222debde51b .centered-text-area { min-height: 80px; position: relative; } .u634134b1bc8046368f0b5222debde51b , .u634134b1bc8046368f0b5222debde51b:hover , .u634134b1bc8046368f0b5222debde51b:visited , .u634134b1bc8046368f0b5222debde51b:active { border:0!important; } .u634134b1bc8046368f0b5222debde51b .clearfix:after { content: ""; display: table; clear: both; } .u634134b1bc8046368f0b5222debde51b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u634134b1bc8046368f0b5222debde51b:active , .u634134b1bc8046368f0b5222debde51b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u634134b1bc8046368f0b5222debde51b .centered-text-area { width: 100%; position: relative ; } .u634134b1bc8046368f0b5222debde51b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u634134b1bc8046368f0b5222debde51b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u634134b1bc8046368f0b5222debde51b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u634134b1bc8046368f0b5222debde51b:hover .ctaButton { background-color: #34495E!important; } .u634134b1bc8046368f0b5222debde51b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u634134b1bc8046368f0b5222debde51b .u634134b1bc8046368f0b5222debde51b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u634134b1bc8046368f0b5222debde51b:after { content: ""; display: block; clear: both; } READ: The climate change debate in the United States EssayConsequently, Antigone is a tragic heroine. Antigone is royal. She is not totally good or bad. She played a hand in her own death by demonstrating critical lapses in judgment. Antigone invoked catharsis into the audience. Most importantly, Antigone comprehended her errors. By meeting Aristotles requirements, Antigone accomplished the desirable title of tragic heroine. Nevertheless, A fortune won is often misfortune. .
Wednesday, November 27, 2019
An appropriate terminal behavior Essays
An appropriate terminal behavior Essays An appropriate terminal behavior Paper An appropriate terminal behavior Paper You are giving tennis lessons to a beginning tennis player. Describe how you would teach the proper tennis swing through shaping.à Specify:à a. An appropriate terminal behaviorà b. A reinforcer you might useà c. The specific steps you would take during shapingà d. When you would use continuous reinforcementà e. When you would use intermittent reinforcementà A.à An appropriate terminal behavior would be to tell the student that he or she must make contact with the ball, hit it over the net and into the other side of the tennis court. A reinforcer I might use would be to praise the student if he or she succeeded, or to offer to buy the student lunch or ice cream if he or she succeeded a certain amount of times. During shaping, I would first reinforce any attempt the student made that came relatively close to the goal of hitting the ball. Secondly, I would reinforce a response that more closely approximates the terminal behavior-such as hitting the ball over the net. Thirdly, I would reinforce a response that resembles the terminal behavior even more closely-for example, if the student hit the ball over the net and came close to hitting it in. I would continue to reinforce closer and closer approximations to the terminal behavior until I was finally reinforcing only the terminal behavior of hitting the ball over the net and in. I would use continuous reinforcement at first, when the student needed positive thinking the most, in order to help he or she improve more quickly. I would reinforce the student for simply trying. However, after he or she gets the hang of hitting the ball over the net and in, I would only intermittently reinforce him or her when he or she performed this terminal behavior, and not reinforce him or her every time he or she tried to hit the ball. Above and beyond, it is important for students not just to use models in their science teaching but also gain knowledge about the nature and purpose of scientific models (Grosslight et al, 1991, Van Driel and Verloop, 1999). Moreover, learning to model should be a social procedure that involves discussion and negotiation of meaning, because this provides the best opportunity for each student to construct the desired knowledge (Harrison and Treagust, 1998). However, as a research suggests (Grosslight et al., 1991), students should have more experience in using models as tools for learning and experience with discussions underlying the role of models in scientific concepts. Wilensky and Reisman (2006) highlight the need for further experience with models in science education by saying that all students seek to understand science and the world around them. Besides, when students manage to accomplish modeling skills they can use them in novel situations in the domain of instruction (White, 1993, White and Frederiksen, 1990). The use of models in science education requires great effort and there are difficulties that not only students but also teachers need to overcome, in order to achieve meaningful and efficient use of modeling. Teaching students about models and modeling has proven a quite challenging and difficult task (Schwartz White, 2005). However, research showed that neither students nor their teachers possess efficient knowledge about the nature and purpose of scientific models (Van Driel Verloop, 1999). Consequently, some students fail to understand the purpose of engaging with the modeling process (Barrowy Roberts, 1999) and they also might not realize the nature of models or modeling, even if they are engaged in creating and revising models (Carey and Smith, 1993; Grosslight et al., 1991). On the other hand research has shown (Louca Constantinou, 2002) that learning about models and modeling can be accomplished in early middle school ages by guiding students through a process of developing and refining models about natural phenomena. Therefore teachers role in teaching science through an efficient and successful modeling approach is important. Teachers should develop their knowledge in teaching scientific concepts and achieve self-efficacy in teaching and as Bandura (1981) argues self-efficacy can be enhanced through modeling. Similarly, Enochs et al. (1995) support that in order for elementary teachers to achieve self-confidence, well planned and modeled based lessons are required. Also, when students are building models and using their own analogies, instead of those of teachers, will be more benefited (Harrison and Treagust, 1998) and this is due to the fact that students analogies are more familiar and easier to understand (Zook, 1991). On the other hand, students find it difficult to select appropriate analogies, so they expect from the teacher to give an analogy or a model, even if they have difficulties in mapping it (Harrison and Treagust, 1998). Moreover, some difficulties that students find when trying to construct meaning in science are due to the fact that they dont have efficient ability and knowledge in developing conceptual models of physical phenomena (Golin, 1997). Consequently, teachers should use analogies and models in their teaching through an approach that involves focus, action and reflection (Treagust et al., 1998). Also, considering the importance of hand-on lessons, primary teachers should continuously improve their teaching methods especially in the area of hands-on activity planning (Dickinson et al, 1997). Modeling teaching practices can be an appropriate and useful tool, since they promote teaching though practical demonstrations (Hudson, No date). Though, some times models that are used in physics only demonstrate the end product of physics to students (Steinberg, 2000), something that can limit students critical thinking and take from them the opportunity to observe and find out new phenomena by themselves.
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